Happy new year. All the best for 2012. My resolution is ar least one post a week. We start with a tip.
Most DMO’s will have stockpiles of leftover printed guides from 2011 somewhere in a warehouse. Refusing to accept these are remnants of a distance past, they print more than there is demand.
Here’s an idea. Search for doctors and dentist offices in your key markets and send them a free copy. The combination of bored people waiting for their appointment with the low turnover of magazines in these offices will provide some good reach for relative low investment.
