February 2012

The Archives

• Internet, Marketing, Travel & Tourism

  Remarkable content instead of advertising

  02.08.12 | Permalink | Comment?

   

  

  At Think! we believe consumers will do the marketing for you if you offer remarkable things. One way to generate awareness and consideration is by creating remarkable content that’s relevant to a specific niche. In Norway they have the concept down to perfection.

  Visit Olso created an advergame in collaboration with Innovation Norway that’s played millions of times. I interviewed Katrine Mosfjeld about it a couple of years.

  Innovation Norway’s gorgeous Geiranger birds-eye panorama view has generated over half a million visitors to their website through Stumbleupon alone. StumbleUpon is a community that recommends remarkable content with each other.

  Innovation Norway has been at it again. This time with an amazing panorama video of a wingsuit flight. According to a recent blog post, the video has been viewed over 1 million times in just under one month. What’s also notable is that Red Bull shared the video on their Fanpage of 25M fans. For a Red Bull fan, a wing suit flight is relevant content and it was liked 2,350 times and re-shared 651 times. This is earned media in 2012.

  Generating awareness doesn’t have to come through advertising. Norway is showing that producing remarkable content will get shared in the right social media communities.

• Management, personal, Think! Social Media

  Think! Amsterdam

  02.01.12 | Permalink | Comment?

  

  Today is a special day for me. The picture above is the entrance to our Amsterdam office taken by our new Thinkling Isabel. We’re starting our European operations today and I’m going to be ‘back home’ working with Isabel for the next few months.

  We’ve already received a lot of positive reactions from Dutch and European DMO and tourism businesses. We’re looking forward to collaborating with the tourism industry in Europe to implement modern marketing strategies.

  If you want to learn more, please contact Isabel or myself and we’d be happy to tell you all about our services.

  william at thinksocialmedia.com
  isabel at thinksocialmedia.com

William Bakker's Destination Marketing blog