At Think! we believe consumers will do the marketing for you if you offer remarkable things. One way to generate awareness and consideration is by creating remarkable content that’s relevant to a specific niche. In Norway they have the concept down to perfection.

Visit Olso created an advergame in collaboration with Innovation Norway that’s played millions of times. I interviewed Katrine Mosfjeld about it a couple of years.

Innovation Norway’s gorgeous Geiranger birds-eye panorama view has generated over half a million visitors to their website through Stumbleupon alone. StumbleUpon is a community that recommends remarkable content with each other.

Innovation Norway has been at it again. This time with an amazing panorama video of a wingsuit flight. According to a recent blog post, the video has been viewed over 1 million times in just under one month. What’s also notable is that Red Bull shared the video on their Fanpage of 25M fans. For a Red Bull fan, a wing suit flight is relevant content and it was liked 2,350 times and re-shared 651 times. This is earned media in 2012.

Generating awareness doesn’t have to come through advertising. Norway is showing that producing remarkable content will get shared in the right social media communities.