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Internet, Marketing, Travel & Tourism, tourism bc
Thoughts about Montreal’s ‘army of bloggers to promote the city’
Great to see all the attention Montreal gets from their initiative to hire an ‘army of bloggers‘ to promote the city.
Roberto Rocha writes on Canada.comYou also have to wonder just how honest these bloggers will be. Will they relate bad experiences as well as the good? Will they just omit the bad stuff? Being a government agency, Tourisme MontrĂ©al will be under a lot more scrutiny than any private body. Since so many restaurants, stores and hotels are stakeholders, it will be interesting to see how they balance authenticity with marketing.Todd Lucier doesn’t agree.
I think Roberto has a point. Of course the bloggers won’t be critical. But that doesn’t mean it can’t be authentic. We’ve been doing something similar for a few months now with our Field Reporters. I’ve explained our strategy to create authenticity in a previous post. Our Field Reporters don’t do anything staged. It’s an experience any tourist could have. That’s why we’ve made it clear we’re behind them and we’ve build a random element into the execution (a recommendation). We have 37 videos to date and they’re wildly successful. Maybe I’ll give them a cellphone next
I think the problem is with the word blogger and the solution is simple. Montreal should call these people something different because the word blogger creates a false expectation. My suggestion is to call them “Montreal Ambassadors” or something, like we did with ‘Field Reporters’. Then you can define the job any way you like.
The idea is great and I hope Montreal is smart enough to allow some room to let the program shape itself. Who knows what will happen when people start phoning; it can go to unexpected (yet wildly successful) places. Like Todd said “it’s all about the stories”.
Update:
Field Reporter Chris says in the comments: The more I do these Field Reporting videos the more I realize the value of being completely spontaneous during a shoot in order to make it authentic. No preparation of what to say… just a start location, talk with people (residents, tourists, event organizers, or even Raccoons!) and see what happens, have fun and cover the moment. -
Internet, Marketing, Travel & Tourism
Hotel ‘behind the scenes’ blog
I’ve started to incorporate 5 e-marketing tips for tourism operators in my presentations for a while. They were the inspiration for the “Marketing your small tourism business in the 21th century” were based on.
One of my tips is to start a blog. I always envision this blog were an operator can provide some ‘behind the scenes’ info about their property. Introduce the staff, the experience, guest comments, etc. I’m sure every business deals with hilareous moments as well that would be fun (and appropriate) to share.
The Opus Hotel here in Vancouver has an awesome blog, but I’m always looking for something a little less corporate. And I could never find one, until today. The Hawtorne Hotel is a 3 star hotel in Salem, MA. They’ve posted stories about the hotel, its gardens, the town, their staff, guest comments, special menu items from their restaurant since March 2005. In the 3.5 year, they’ve accumulated almost 2000 postings.
I think it’s a great example of using a blog to create a connection with potential visitors. I would suggest to share more stories instead of making announcements. Where people travel, stories happen.Where people work, stories happen. Somebody with a bit of wit can create a great blog that can create a following like a soap opera. People will want to visit the real deal and be part of the story.
Marketing your small tourism business in the 21th century: -
Internet, Marketing, tourism bc
Thanks John from Terrace
I don’t know John from Terrace. But on April 4, 2007 he posted a blog post about the Seven Sisters Mountain Range on HelloBC’s blog. It’s a short paragraph, but contains perfect information and he added a beautiful photo as well. Great for us, great for our website users.
Google indexed the entry and the last month, the term “Seven Sisters Mountain Range” was the 14th most popular keyword driving organic traffic to HelloBC. There are 25 other variations of the keyword driving traffic to the website as well.
Thanks John, and all other HelloBC bloggers. You’re helping us market, and helping travelers plan.
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