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social media, Travel & Tourism

The business case for blogtrips in two simple slides

01.04.13 | 1 Comment



At Think! we love working with bloggers because they are, generally speaking, very passionate and excellent creators of content. We work with dozens of DMOs around the world, helping them arrange blog trips and we involve bloggers in many of our campaigns.

About a month ago I attended the 2012 Digital Tourism Innovation Campus in Barcelona. Gary Arndt from Everything-Everywhere presented. Gary is one of the biggest travel bloggers out there and he’s permanently on the road. Gary laid out the business case for working with bloggers in these two simple slides.

Business Case Slide 1

Business Case Slide 2

Pretty straight forward isn’t it?

There’s more good info in his full presentation below.

Digital Touism Think Tank Presentation from Gary Arndt
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  • http://twitter.com/BackstageRider BackstageRider

    Great stuff from Gary – it’s useful particularly as I find that as a blogger I am constantly having to outline to marketers the benefit I offer, that go beyond the “numbers game” they are most used to. Writing (good quality) material for a niche and passionate community of 2,000 who hang on your every word, spread it and engage with it, is far better than that tiny percentage who might settle briefly, whilst flipping past to something else. And because we seem to value our audience more, we can better extend the conversation on a topic. Thanks for sharing this!


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