social media, Travel & Tourism

The business case for blogtrips in two simple slides

By William Bakker | 01.04.13 | 1 Comment

At Think! we love working with bloggers because they are, generally speaking, very passionate and excellent creators of content. We work with dozens of DMOs around the world, helping them arrange blog trips and we involve bloggers in many of our campaigns.

About a month ago I attended the 2012 Digital Tourism Innovation Campus in Barcelona. Gary Arndt from Everything-Everywhere presented. Gary is one of the biggest travel bloggers out there and he’s permanently on the road. Gary laid out the business case for working with bloggers in these two simple slides.

Business Case Slide 1

Business Case Slide 2

Pretty straight forward isn’t it?

There’s more good info in his full presentation below.

Digital Touism Think Tank Presentation from Gary Arndt
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