Perhaps the most annoying thing you can tell me is that some DMO is re-branding their destination.
A destination brand is:
To re-brand a destination, you need to change the stories people tell when they get home. In order to do that you need to change the experiences travelers have. Changing your story doesn’t mean anything if yours is different from the real one.
That was from Bob Hoffman’s brilliant “the ad contrarian” blog.
Does your tourism business or destination reflect your brand message Or do you have a schizobrand as well?