I know two companies named “Taco Bell.”
One is on television. It is clean, cheerful, and makes nice looking food.
One is in my neighborhood. It is dirty, disgusting, and I would never consider visiting it.
One is on television. It is clean, cheerful, and makes nice looking food.
One is in my neighborhood. It is dirty, disgusting, and I would never consider visiting it.
That was from Bob Hoffman’s brilliant “the ad contrarian” blog.
Does your tourism business or destination reflect your brand message Or do you have a schizobrand as well?
