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Marketing, Travel & Tourism

Does your tourism business or destination have a schizobrand?

By William Bakker | 12.21.08 | 2 Comments

I know two companies named “Taco Bell.”
One is on television. It is clean, cheerful, and makes nice looking food.
One is in my neighborhood. It is dirty, disgusting, and I would never consider visiting it.

That was from Bob Hoffman’s brilliant “the ad contrarian” blog.
Does your tourism business or destination reflect your brand message Or do you have a schizobrand as well?

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