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  Leftover printed guides

  01.01.12 | Permalink | 3 Comments

  

  Happy new year. All the best for 2012. My resolution is ar least one post a week. We start with a tip.

  Most DMO’s will have stockpiles of leftover printed guides from 2011 somewhere in a warehouse. Refusing to accept these are remnants of a distance past, they print more than there is demand.

  Here’s an idea. Search for doctors and dentist offices in your key markets and send them a free copy. The combination of bored people waiting for their appointment with the low turnover of magazines in these offices will provide some good reach for relative low investment.

William Bakker's Destination Marketing blog