Marketing, social media, Travel & Tourism

Something to talk about

By William Bakker | 06.17.10 | 3 Comments

Line-up for Japadog

What do travellers talk about after they’ve experienced your tourism business or destination?

In Vancouver, we have many hot-dog vendors. They’re all the same. Some have more condiments than others. That’s pretty much the only difference.

Then this new hot-dog vendor called Japadog popped up. Right in front of our office. Every day, when I leave for lunch, there’s a line-up. The vendor across the street has nobody waiting.

Why? What’s the difference?

Japadog does hot-dogs different. Their menu includes hot-dogs with seaweed, soy, edamame, bonito flakes, fried cabbage and other Japanese goodness.

Everybody’s talking about Japadog. People take pictures and post them on Flickr and Facebook. People talk about it on Twitter. Brag about it on blogs.

What will people talk about when they’ve experienced your business of destination? When an experience is mediocre, there’s nothing to talk about. But with a little creativity, you can give people a reason to talk, tweet and post, giving others a reason to visit.

Tags: , , ,
  • Thee Martian

    So the only difference remains: 'Some have more condiments than others”

    I think JapaDog's success is due to it's ability to tackle the fundemental sales challenge of “remove obstacles”. In the case of Street Meat, the obstacle is HYGIENE. They've used our stereotype of fastidious Japanese cleanliness to overcome that.

    It's downfall will be: Vancouver city's nearing deregulation of food carts….opening up the competition and making variety the new buzz of Vancouver culinary sidewalks.

  • http://www.canadiantourismblog.ca JaimeHorwitz

    Excellent point William. What people talk about is what Sid Lee's Bertrand Cesvet calls “Conversational Capital (a topic we opened Canada-e-Connect 2010 with).” Japadog has generated a lot of conversational capital for its business and for Vancouver – similar to Schwartz in Montreal – these kinds of businesses or products (or destinations) stand out from the crowd because they exhibit many of the conversational capital engines Cesvet and his colleagues write about (rituals, icons, odd sensory oddity – susihotdog? – and others).

  • Menghe1031

    Wow!! really Good!!! I will be back soon!!!