In the age of social media; passion wins. Because passion and caring about your customer cannot be faked anymore.

People who are passionate about their customers will deliver better products and experiences. Better products and experiences generates positive word-of-mouth. And in the age of social networks, word-of-mouth is the new branding.

People who are passionate about their profession have the opportunity to create a network of fans in social media. And in the age of social networks, your  network of fans is the new resume.