I was watching a keynote from Gary Vaynerchuk the other day and in his special style he basically said that people shouldn’t jump to fast to conversion in social media but work on building relationships first and business will follow.

My conclusion:

1. Social Media is about relationships
2. Relationships build trust
3. Trust generates business

Building trust is about integrity, telling the truth, being transparent, helpful, reliable, unselfish and fair. Whether you’re a big brand or a small operator, if you and your staff behave in the  ways above, you’ll be one step closer to social media happiness.