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Marketing, social media, tourism bc, Travel & Tourism, Uncategorized

Tourism BC 2010 Olympics online activities: #2 Torch Relay Field Reporter videos

By William Bakker | 02.13.10 | Comment?


Paul Clark, Chris Wheeler and me (photo: Geoff Moore)

The Torch Relay is a great event to connect people with the games across the country. A perfect vehicle to extend the exposure beyond Vancouver and showcase all of British Columbia around the world.

But like pretty much anything else related to games, access is tough when you’re not a sponsor or accredited media. About a year ago we worked out a partnership with Coca-Cola to cover every day of the Torch Relay in BC, and key cities across Canada through an extended partnership with the Canadian Tourism Commission. That gave us the access we needed.

One of our star Field Reporters Chris Wheeler was up for the challenge and on October 30 last year he started the 106 day journey. With the support from Jose and Mike in our Tourism BC office, and Paul Clark and our regional offices on the road, he created 25 videos in BC and 11 in the rest of Canada. The formula was to use the Torch Relay as a continuing plot-line and highlight specific experiences in the area or community the flame visited that day. You follow the flame, and also see what makes the area great.

The videos are a great success for all partners; awesome stories, tens of thousands of views (almost 300,000 as of Feb 14), great response from the local communities and some great learning for the future. Check out the YouTube channel or our fancy HelloBC Torch Relay page.

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