Internet, Marketing, tourism bc

Tourism BC 2010 Online Olympics activities: #3 – exposure on 3rd party websites

By William Bakker | 02.14.10 | Comment?


The mainĀ benefitĀ of the 2010 games from an overall marketing perspective is exposure. The TV broadcasts are (still) the priority and the travel media teams from Tourism BC and our tourism partners work with broadcasters around the world to ensure the destination message is covered to it’s maximum potential. They even have staff ’embedded’ with priority markets; an Olympic first.

There are also many people around the globe who stay connected with the games through online channels. Some call it the ‘biggest screen’ principle. When somebody doesn’t have access to a large TV screen, they’ll watch it online (at work?) or when that’s not available, on their cellphone. People also stay connected with the events by visiting the official Olympic website, a broadcaster website or their favourite news site. We want to maximize these opportunities as well.

Leveraging the exposure is core for our online activities. We’ve worked for years to build the right relationships and create win-win situations. It took me to New York to meet with the NBC Olympics team for example. By building relationships and creating win-win situations by offering ideas and support, we have maximized stories, photos and videos on the NBCOlympics website, the official 2010 games website and more.

A strong collective between city, province and country DMO’s is important. Media and sponsors don’t have time to deal with each individually and we’re pleased with the collaboration and results. Broadcasters and sponsors around the world use our B-Roll and websites contain our stories that highlight all of British Columbia and Canada.

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