The 2010 Olympic and Paralympic Winter Games are starting today! It’s been a crazy few years and I’ve learned a lot. It’s been a good ride and a good time to share some of our activities and learning.  Let’s start at the beginning.

Our marketing objective to leverage is to turn games interest into destination interest and action. Our online strategies are:

1. Maximize exposure
2. Drive to our consumer websites
3. Use the website to put BC on the ‘must visit’ list
4. Capture consumer data for future database marketing and increase fans and followers

Over the next two weeks, I’ll share how we’ve executed against these strategies. Stay tuned.