Bran Ferren is the CEO of Applied Minds and the former president of Walt Disney Imagineering, Disney’s R&D division. This lecture is almost 2 hours long and it is very good. While watching this lecture, I put together another piece of the puzzle that reveals the process and methodology we use with Tourism BC’s online team and Rob Munro’s team at technology partner T4G.

My interpretation of Bran’s argument is that there are two types of people; the requirement thinkers and the big idea thinkers. Requirement thinkers are driven by process, documentation and figuring it all out before you start. Big idea thinkers are visionaries, innovators and driven to make things better. To achieve excellence, you need diverse talent and constructive tension to generate a vision, and an aligned team who’re great at implementing using a requirement process but are comfortable with continued evolution. Sounds a lot like our team.

I also like his statement that “consensus based management is the most evil process for destroying innovation I can think off“. I don’t disagree. Although desirable, it often leads to mediocrity or an insane waste of time.

The part I’m referring to runs from minute 24:30 til minute 46:00. There’s more great stuff, you have to watch it.

In another article I found Bran said: “Big-idea companies are run by passionate maniacs who make everybody’s life miserable until they get what they want.”

Guilty as charged. Sort-off.