Clay Shirky’s powerful presentation at TED earlier this year will combat any Social Media sceptic you might have to deal with in your organization. Do you have key business decission makers who don’t even have a Facebook account, or marketing teams who think Social Media is just another way to broadcast advertising or something viral? In that case, this presentation will explain in 17 minutes that the future of marketing isn’t broadcast but collaboration with your networks of consumers and stakeholders.
Tags: culture, presentation, sme marketing, social media, video
« Must see lectures #1: Bran Ferren – Leadership
» Should the ‘M’ in DMO stand for Management instead of Marketing
« Must see lectures #1: Bran Ferren – Leadership
» Should the ‘M’ in DMO stand for Management instead of Marketing
» Should the ‘M’ in DMO stand for Management instead of Marketing
Internet, Marketing, social media
Must see presentations: #2 Clay Shirky: How social media can make history
By William Bakker | 12.05.09 | 2 Comments
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« Must see lectures #1: Bran Ferren – Leadership
» Should the ‘M’ in DMO stand for Management instead of Marketing
William Bakker's Destination Marketing blog
William Bakker is Chief Strategist at Destination Think!. These are my personal thoughts.
