I can’t wait to check-out Facebook’s new Graph Search. I think it will open up all kinds of awesome possibilities for travellers. You can find out what your friends like, where people go who like the sames things as you, what’s popular amongst locals and much more.

And since it’s a search, it means you can probably optimize for it. In Google, relevancy is based on a variety of factors including how many pages link to your page, but also the title and copy on the page, loading time, etc. Essentially the relevancy of the content on your page related to the keywords somebody is searching for.

On Graph Search, relevancy is based on what others in your personal network or specific non-friend networks have liked, shared or checked-into. And that’s where it will get really, really interesting because it means you’ll need to encourage people to like your page and check-in when they visit and share photos.

Facebook user’s behaviour of what they like might change over time as well. People will have be pretty careful about what they like or end up in terrible search results. But there’s another side as well as this article on Techcrunch points out

Facebook will turn people’s behaviour in online review sites. But only in a positive sense. There’s no ‘dislike’ button (yet?).

At Think! we believe that tourism brands are build through the stories people tell each other through word-of-mouth. Online or offline. Facebook has taken a leap forward for people to access this information in an easy way from the people that are.

Give people reasons to take photos and make it easy for them to upload (hello free Wifi).