I’m fortunate to attent a lot of conferences each year. I meet a lot of new friends and learn a lot at the same time. I was flipping through my iPhone the other night and here are some of the most interesting things I’ve learned.
Note: I really need to take more pictures because it’s the best way of remembering where I learned what.
1) REMO MASALA – KUOMI
One of the most impressive presentation I’ve seen last year (well technically it was late 2011) was from a tour operator. Kuoni is a luxury travel brand. And they understand their consumer. Remo walked us through the research and process they use to understand their consumer and design the whole customer journey to match it (hello service design!). I wish the whole presentation was available somewhere.
