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Internet, social media, Travel & Tourism

You’re already in social media; ignore or engage

By William Bakker | 09.19.10 | Comment?

I still get questions from tourism businesses who aren’t sure if and how they should engage in social media. The answer is that you already are part of social media.

  • People write reviews about your business on Tripadvisor
  • People tweet about your experience on Twitter
  • People check-in with your business on Foursquare
  • People talk about your business on Facebook and post pictures
  • etc

So the question is “to ignore” or “to engage”. Answer these questions:

  • If a customer has a question or feedback at your front desk, do you ignore or engage?
  • If somebody calls you with a question or feedback over the phone, do you ignore or engage?

How is social media any different?

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