Marketing, Travel & Tourism

Being remarkable: the five hour drive test

By William Bakker | 08.27.10 | 6 Comments

A few years ago I drove 5 hours from Vancouver to Portland with my buddies Abdulla and Fred…

…to eat these 5 cheeseballs at Salvador Molly’s.

I hear you ask…. WHY?

Because they’re habanero cheese balls. And they’re called Great Balls Of Fire. And they’re insanely spicy. And if you finish all 5, including the habanero sauce, they’ll put your picture on the wall.

That’s remarkable enough for me to sit in a car for 5 hours.

What’s the remarkable thing your business or destination has that’s worth driving 5 hours for?