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My favourite TED presentations

01.14.08 | View Comments

I talk about these 3 presentations all the time, so I thought I’d share them here.
Hans Rosling: Debunking third-world myths. Not only brilliantly interesting but also the absolute coolest way to present data I’ve ever seen. The lesson is also that looking at top-level macro data can often be misleading.
http://www.ted.com/index.php/talks/view/id/92
Sir Ken Robinson: Do schools kill creativity? Well delivered, brilliantly funny, no powerpoint (!) and an awesome message. The current education system that was created largely during the industrial revolution won’t work in the future.
http://www.ted.com/index.php/talks/view/id/66
Joshua Prince-Ramus: Designing the Seattle Central Library using an approach he calls “hyper rational process”. How using rationality can result into something beautiful.
http://www.ted.com/index.php/talks/view/id/49
What are yours?

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  • See the link in my previous post. There's a link to another blog entry with links to every episode.
    I agree with the choice assessment. I think that works when it comes to a product level like a hotel. But how does it work when it's not bottles of water or jars of jam, but the choice between hiking trails, kayaking tours, museums, etc.
    Can an overwhelming choice of tourism experiences in a destination pose the threat that a consumer won't visit the destination at all. Disneyland is a lot easier to plan than, say, Paris.
  • No... Can you post a link?
    The Paradox of choice relates to travel quite a bit (IMO) There are so many choices that some people prefer to go with only a few trusted brands and others prefer packaged options.
    Here is a good article along the same line of thinking about the “Decoy” option. http://www.washingtonpost.com/wp-dyn/content/article/2007/04/01/AR2007040100973.html
    This where you give people 3 choices. Option 1 & 3 are designed to get the consumer to choose Option 2.
    For example:
    You have two options: Buy the $10 bottle of wine or the $20 bottle. (Odds are about 50/50)
    You have three options: Buy the $10 bottle of wine, the $20 bottle or the $75 bottle. (Odds in this situation are that you will now choose the $20 bottle and be happy that you made the right choice)
    Travel purchases can be influenced in a similar way where the choices can be limited to a few options or packages and those options are built or priced to funnel people to the middle option.
  • Thanks David. Good choices. Seth is brilliant and I still haven't read the paradox of choice altough I'm fascinated by it and how it relates to long tail marketing.
    I wasn't familiar with these PBS documentaries and they're awesome. Have you seen The Century of Self?
  • Barry Schwartz: The paradox of choice.
    http://www.ted.com/index.php/talks/view/id/93
    Seth Godin: Sliced bread and other marketing delights
    http://www.ted.com/talks/view/id/28
    PBS: The Persuaders:
    http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/
    PBS - The Merchants of Cool:
    http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/
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