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Internet, Travel & Tourism

PhocusWright Day 4 – Second Life

By William Bakker | 11.15.07 | Comment?

A session about 3 companies forays into Second Life at the PhoCusWright conference led me to conclude what I already suspected. The real value of opening shop in SecondLife is the associated PR value, although Costa Cruises also recognized the value of consumers engaging in their branded environment. The value of this is engagement is probably be more valuable than traditional advertising.

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