Those were words from Philip C. Wolf, President and CEO of PhoCusWright, in his opening monologue for PhoCusWrights “braving the long tail” conference, minutes ago. His thesis argued that the long tail provides the next big opportunity for the travel industry. No longer are low volume products uneconomical. The internet provides small operators with unlimited niche markets to market their products. It’s just the next in a history of changes the travel industry has faced, and will face in the future. And just like in the past “some with force ahead, others resist the change, and others will have to play expensive catch-up”.