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Internet, personal, Travel & Tourism

Blogging Workshop – Blogging with the long tail of travel

By William Bakker | 11.13.07 | 4 Comments

Blog Panel
We just finished our blogging summit and panel at the PhoCusWright conference. Ram Badrinathan, Jens Thraenhart, Kevin May, Stephen Joyce and myself talked about our blogs, the opportunity User Generated Content brings for the travel industry and how blogs can be used in corporate PR. The room was packed, probably 50 people or more. The conversation was very diverse and insightful. Lots of people stayed after the session to ask questions and gave good feedback about the session. I’m very please about it.
Our blogger summit was also a great success. I was wondering how it would unfold. The first session before our panel was attended by about 15 people, most of whom blog. It was very nice to meet some of the people I follow online, and also to meet new people who blog.
blog summit
The session after our panel was huge. The room was packed with people and was almost a continuation of the panel conversation, but this time with the whole room. Very cool. Lots of travel companies are struggling about developing strategies about how to deal with social media. Marthy from aimClear provided valuable insight and entertainment about social media marketing.
I’m very proud of a new term I invented when we were talking about the Tips from the T-List book; offline link baiting. That’s essentially what the book is.
The hour and a half flew by. I had a great time. Thanks everybody for attending the sessions.


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