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Internet, tourism bc

Monitor Blogs for your brand or product

By William Bakker | 10.02.07 | 2 Comments

It’s simple. Just set-up an RSS feed in Technorati for the search results of your product or brand and join the conversation where appropriate. I’ve seen plenty of examples where even CEO’s are monitoring blogs and posting comments.

Examples:

My prediction is that all big travel brands will have a dedicated Social Network PR person on staff soon. But when you join the conversation, do in a transparent way, or you’ll end up being called on it just like Beatrice from Mobissimo.

2 Comments

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