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Internet, tourism bc

Monitor Blogs for your brand or product

10.02.07 | 2 Comments


It’s simple. Just set-up an RSS feed in Technorati for the search results of your product or brand and join the conversation where appropriate. I’ve seen plenty of examples where even CEO’s are monitoring blogs and posting comments.

Examples:

My prediction is that all big travel brands will have a dedicated Social Network PR person on staff soon. But when you join the conversation, do in a transparent way, or you’ll end up being called on it just like Beatrice from Mobissimo.

  • http://www.nxtbookmedia.com/ Marcus

    Hi William -
    My only question re: your post is why it took three weeks to pop up on our RSS feed – as you’re absolutely right: it’s the simplest way to keep up w/ brand chatter. :)
    RE: Nxtbook v. PDF, a few things to think about:
    1) A Nxtbook is much “lighter” than a PDF, so when you’re talking about a big document, it won’t lock up your computer like a PDF will.
    2) Nxtbooks are indexed by search engines at the page level – if someone searches for something and it’s on page 72 of the PDF, clicking on the search result will bring them to the cover. Clicking on the Nxtbook link will deliver them to the page.
    3) Nxtbooks accept audio, video and flash – which more and more publishers are using.
    Thanks,
    M

  • http://www.nxtbookmedia.com Marcus

    Hi William -
    My only question re: your post is why it took three weeks to pop up on our RSS feed – as you’re absolutely right: it’s the simplest way to keep up w/ brand chatter. :)
    RE: Nxtbook v. PDF, a few things to think about:
    1) A Nxtbook is much “lighter” than a PDF, so when you’re talking about a big document, it won’t lock up your computer like a PDF will.
    2) Nxtbooks are indexed by search engines at the page level – if someone searches for something and it’s on page 72 of the PDF, clicking on the search result will bring them to the cover. Clicking on the Nxtbook link will deliver them to the page.
    3) Nxtbooks accept audio, video and flash – which more and more publishers are using.
    Thanks,
    M


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