Marc Andreessen points to an excerpt of Frans Johansson’s book The Medici Effect that explains why brainstorming is a bad idea. Hmmm, I think it depends on the context of the problem that people are brainstorming about, the intellect and skills of people involved, and the size of the group.
Google uses crowdsourcing to create maps In India. Fascinating and incredibly smart.
Lastminute.com promotes carbon offsets. We’re going to see a lot more of this very soon.
Google’s viral campaign to promote Gmail.
