William Ury is a professional negotiator has been involved in resolving some of the toughest conflicts.
In his TEDx presentation he poses a solution to the Middle East conflict. Ury and his team created Abraham’s Path, a route of walking and cultural tourism which follows the footsteps of Abraham or Ibrahim through the Middle East.
By retracing this journey, the Masar (‘Path’ in Arabic) provides a place of meeting and connection for people of all faiths and cultures, inviting us to remember our common origins, to respect our cultural differences, and to recognize our shared humanity. The Masar also serves as a catalyst for sustainable tourism and economic development; a platform for the energy and idealism of young people; and a focus for positive media highlighting the rich culture and hospitable people of the Middle East.
Never though tourism could be the solution for a problem as big as that.