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  Feminine More fifty: The authority to rise above the crowd to your Screen

  03.25.25 | Permalink | Comment?

  Exec Summary

  

  For it statement, the newest NextFifty Effort collaborated into Geena Davis Institute on Gender inside the Mass media to help you survey Americans’ attitudes about representations regarding the elderly and you can analyze representations of women 50+ for the motion picture and tv. That it complete research systematically explores just how gender-created symbolization intersects as we grow old-built signal from the thoughts away from media consumers plus American activities mass media.

  The brand new findings from your questionnaire reveal that representations of men and you will female fifty+ is out of line which have individual request viewers of all ages are hungry for much more healthy, diverse, and you will aspirational portrayals out of older people. All of our study really popular video and tv shows1 out of 2010 so you’re able to 2020 suggests that into-monitor ageism continues and is additionally evident one of towards the-monitor female aged fifty+. (more…)

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