I have to be honest. Part of why I made a radical career change in the late 90’s was because “the internet was going to change the world”. Not too much later I was worried I made the wrong move. These were the days of marketers who didn’t get it; banner ads, pop-ups, pop-unders, spam, bad email marketing come to mind. But we’re back on track and great innovators have shaped a new internet experience and you can even call it web 2.0.
What has made me really excited recently is how Microsoft is showing a vulnerability through blogs and efforts such as channel 9. The interview with Bill Gates looks so genuine that’s almost endearing. I almost forgot that Bill is the richest man in the world. What Robert Scoble and his comrades are doing is the new marketing.
To that effect, Scoble points to a posting that describes it well.
At Tourism BC, our recently launched blogs are very successfull and people are talking about doing more. Things are officially exciting again.
I’ve developed a keen interest in managing software development (again) recently. Scobble pointed me to David J. Anderson, a program manager at Microsoft and I came across this awesome webcast. Very cool, I hope this doesn’t spark another obsession to learn for me, I can only handle so many at a time. Can’t wait for Scoble’s video.
There’s good stuff in his blog as well. Last Monday’s entry is called “Not so formal“.
Amen.