In 2005 my wife and I spent a month in Nepal. We trekked the Annapurna Trail through the Himalayas. It was one of the best experiences of our life. If you’ve seen any of my keynotes you’ve probably heard the story including our amazing guides Rajan and Mukti.
Without realizing it, we’ve moved a lot of our friends through the marketing funnel. We’ve told a lot of our friends about the trip (creating awareness about the experience). Some friends asked us more questions about the trek (they’re considering to do the trip one day) and others asked about the experience we had with our trekking company (they’re intending) and two of our friends (and partners) have since gone to Nepal and gone on a trek with the same company (purchase).
Our experience and satisfaction with Nepal and our trekking company created a viral loop. The two of us produced 4 new customers in 5 years. We created a positive viral loop.
