Yesterday I posted about a few examples about remarkable experiences and word of mouth marketing. The AdAge article How Experiences Are Becoming the New Advertising details some evidence of what’s happening.
Some of the biggest modern brands use little or no advertising. Google, Facebook, Facebook, Zappos rely on a superiour experience instead. A superiour experience leads to word-of-mouth. Word-of-mouth leads to a consumer trying, or at least investigating, a product. This is the new marketing.
The AdAge article also reports that a far majority of consumers are influenced by peer reviews and positive digital experiences.
So what?
What it means for DMO’s/CVB’s
- Stop wasting money on brand advertising.
- Find consumers who’re investigating a potential trip on search engines and social media
- Collaborate with your industry, residents and consumers to offer great relevant online content in a personal way
What it means for tourism businesses
- Stop competing on price alone,
