Internet, Marketing, social media

Expert content on VisitFlorida.com

By William Bakker | 12.29.10 | 10 Comments

Every year I use the ‘quite time’ around the holidays to have a look at what other DMO’s around the world are doing. I love poking around to see what I can learn. I’m thinking of creating a giant presentation with my findings (let me know if you’re interested).

One of the things I’m looking at is what DMO’s are doing to incorporate real time information. This is a trend DMO’s can’t ignore. Brochureware websites are no longer acceptable and consumers expect content that is timely as well.

Florida has created a Florida Live section on their website. The page includes their Twitter feed, Flickr photo’s, YouTube videos etc.┬áIt also includes a Google Map with the Twitter feeds from local DMO’s, live webcams, YouTube videos and Fishing Reports.

The fishing reports are very cool. Every day the captains call in from their boats to give an update of the fishing conditions of their area. Users can listen to each captain reporting on the conditions.

Incorporating expert content from industry members or residents is something I’ve been pitching for a long time now. Most DMO’s do this with expert bloggers (some better than others). This is a very creative idea to make it timely, relevant and credible.

Great idea, good content, good execution. I love it.

Do you have examples of ‘live information’ incorporated into DMO or other tourism websites?

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