Today Facebook launched Facebook Questions, “a beta product that lets you pose questions like these to the Facebook community. With this new feature, you can get a broader set of answers and learn valuable information from people knowledgeable on a range of topics.”
The new feature is slowly being rolled out. It’s extremely buggy for me at the moment. Searching for questions about specific topics or keywords doesn’t work at all for example.
But the concept is becoming clear.
Facebook is making clever use of the social graph (friend networks) and user profiles. Questions asked by my friends and topics I’ve have listed as interests where listed first for me. You can also send a question to a friend. Inside Facebook as more details about the product and how the social graph is used.
What’s great for fanpage owners is that you ask and answer questions as the fanpage.
For DMO’s and travel operators, monitoring questions and answering them can be a powerful way to built relationships with potential customers. Besides it’s incredible userbase, its use of the social graph and ability for fanpages to participate makes it a great tool for engagement.facebook, social media