Tourism BC’s online team: Sarah, Jeanine, Holly, Karen, Mikala, William, Jose (on a PPC mission at the time: Dima)

The traffic on our websites during the games was significant enough to have a day-to-day look at our tactics and adjust where necesary. What’s media talking about? What are people talking about in social media? Is there a cool story we can leverage through content? Is there something unexpected? Should we send a Field Reporter? Do we make adjustments to our PPC campaigns? Daily huddles and conference calls with our online partners allow us to quickly change plans.

We turned one of our boardrooms into a command centre for the occassion: the Battlestar. Watching the games on a big screen and real time Tweets. Because we’re geeks after all.

This is also my opportunity to thank everybody on the online team, other Tourism BC teams and our partners who were instrumental in making the best use of this Olympic opportunity!