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Marketing, social media, tourism bc, Travel & Tourism

Leveraging the 2010 Games with our Torch Relay Field Reporter

By William Bakker | 11.04.09 | 4 Comments

Chris Wheeler is our Torch Relay Field Reporter. He will travel with the torch throughout BC and Canada and document the relay, the celebrations while showing off the amazing places the torch passes.

One of our objectives for leveraging the 2010 Olympic and Paralympic Winter Games is maximizing exposure surrounding the games for all of British Columbia and Canada. And the Torch Relay is a perfect way to do so.

Big kudos to Chris, the Tourism BC team (Paul, Jose and Mike in particular) and our regional staff for doing an amazing job and bringing the vision to life.

Chris will product a video for every day the Torch is in British Columbia and key places throughout Canada.

Follow Chris on Twitter and around the country by subscribing to his YouTube channel.

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