Brilliant presentation from David Armano’s Logic+Emotion blog. His concepts of Micro Interactions is extremely appropriate for travel. Through research and observation I’ve learned over the last years that a travel decision is often a result of these small and unexpected interactions. The impact of one or more micro interaction can lead to a travel decision. This can be as simple as a blog entry, a picture on Flickr, or a comment on Twitter.
Seth Godin says: “Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.”

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