Paul Isakson summed up what I believe is true in 91 brilliant slides [link in case you can’t see the embedded slideshow].
One quote stood out:
“We’re not in the business of keeping the media companies alive, we’re in the business of connecting with consumers. –Trevor Edwards, Nike’s corporate vice president for global brand and category management”
A little googling lead me to the following very interesting NY Times article called The New Advertising Outlet: Your Life.
There’s another great quote in there from Stefan Olander, global director for brand connections at Nike:
We want to find a way to enhance the experience and services, rather than looking for a way to interrupt people from getting to where they want to go. How can we provide a service that the consumer goes, ‘Wow, you really made this easier for me’?
What he’s saying is “how can we be remarkable?”
