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Internet

Indirect Marketing

By William Bakker | 03.25.08 | Comment?

Tonight I was flipping the channel as soon as the Vancouver Canucks gave another game away. I ended up watching American Idol where this guy (David Cook) sang a rock balled version of Michael Jackson’s Billy-Jean (I was a huge MJ fan when I was a teenager). I was blown away.

When my wife came home an hour later I told her about it. I looked on YouTube and of course it was posted already. I didn’t hear Ryan Seacrest say the first time that it was a cover of a cover by Chris Cornell (I was a huge CC fan when I was in my 20s). So I looked him up on YouTube as well. There are a few versions, but I like this one the best.

Then I started reading the comments on the Chris Cornell versions. Lots of comments about what version people like better, the Idols version or his. Some people never even heard of Chris Cornell (what a shame). I also found out that Chris Cornell’s album with his version is coming out in May. Wow, let’s talk about marketing for a sec…. do you get it?

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