Karin has a good entry about an experience she had on a DMO website recently. She talks specifically about Search but her comment about the federal provinces is also interesting. We’ve dealt with this as well on HelloBC. DMO’s often stick with their standard approach to destination hierarchies in their site architecture (provinces, regions, etc) and force consumers to follow it down to a community level. But consumers often don’t know (or care) where a particular community fits in the hierarchy. That’s why we have a drop-down with all our communities right on the homepage. Karin wouldn’t have to use our search engine in the first place. Little things can make a huge difference.