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Travel & Tourism

Holland.com’s US market website – The future of Destination Websites?

06.29.07 | 4 Comments



hollandcom_01.png

I stumbled upon the Netherlands Board of Tourism and Conventions’ US market website. User can be upload content direct or by using Flickr, YouTube and other websites and appears mixed in with official content from the NBTC. The website includes tag clouds, social networking tools, social rating and bookmarking and more. On top of that, the website looks very stylish. Very Dutch.

It’s definitely not perfect. I can’t figure out how to upload pictures from Flickr or movies from YouTube for example (more then a small usability issue). There’s also not real way to browse the website through navigation (or is this the new reality?).

Is this a glimpse of the future where destinations are promoted by consumers and residents alongside the tourism board? It might just be. In either case, it’s a brave step and demonstrate vision from the NTBC, not afraid to take a risk. But it’s a calculated risk, by limiting the execution to the US market, where I assume, the target audience is a younger one.

UPDATE 7/2: Karin Schmollgruber posted about Holland 2.0 as well.

  • http://passionpr.typepad.com/tourism/2007/07/web-20-destinat.html FastenYourSeatbelts.at

    Web 2.0

    Unbeknown to me, the US-version of Holland.com relaunched in June. I am glad Martin Schobert from the Austrian National Tourist Office told me, when we met last week. We wanted to chill out over Sacher cake and Viennese coffee over bagels and cola but …

  • http://passionpr.typepad.com/tourism/2007/07/web-20-destinat.html FastenYourSeatbelts.at

    Web 2.0

    Unbeknown to me, the US-version of Holland.com relaunched in June. I am glad Martin Schobert from the Austrian National Tourist Office told me, when we met last week. We wanted to chill out over Sacher cake and Viennese coffee over bagels and cola but …

  • http://www.eduwilliam.com/ edu william

    hi william,
    very good explication! I think the 2.0 systems, based on networks and open information are the future for the destinations.we are development (beta pilot in spanish…www.grancanariatrip.com with the systmem http://www.destinum.com) a DMSs using social and business networks based on collective intelligence (http://www.scribd.com/doc/23184/tourist-ecosystem-20).
    bye

  • http://www.eduwilliam.com edu william

    hi william,
    very good explication! I think the 2.0 systems, based on networks and open information are the future for the destinations.we are development (beta pilot in spanish…www.grancanariatrip.com with the systmem http://www.destinum.com) a DMSs using social and business networks based on collective intelligence (http://www.scribd.com/doc/23184/tourist-ecosystem-20).
    bye


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