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tourism bc

Speaking at the BC Tourism Industry Conference

By William Bakker | 03.10.07 | Comment?

Two weeks ago I was invited to speak at the BC Tourism Industry Conference. Jens Thraenhart from the Canadian Tourism Commission was kind enough to invite me and Alicia Whalen from a Couple of Chicks E-Marketing Consulting to join him for an eMarketing session to show how the CTC and Tourism BC collaborate in the online space, what our roles are in the purchase cycle and what businesses can do themselves to be successful.
Jens kicked off by presenting a strategic overview of the eTourism landscape and the CTC’s eMarketing efforts to sell consumer on Canada. Next, I took the audience through our eBusiness Technology and eMarketing efforts where we take the consumer down to the product level. Alicia then gave some great hand-on tips on how tourism operators can improve their individual websites.
I thought the session went well and I received some great positive reactions. Below is a Google Video of my presentation with audio. Jens also wrote about the event on his blog.


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