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Internet

Yahoo’s Web 2.0 Strategy

By William Bakker | 11.07.06 | Comment?

web20_yahoo.jpg
The first workshop at Web 2.0 is in a packed room (I’m sitting on the floor, I was a bit late and the session is still going). The learning is great. How to use your online community to increase value to users, publishers and advertisers by leveraging the tail. Exactly what we’re talking about on a smaller scale. It’s all about the community and giving them enough power and the tools to manage themselves. Marketing is just one voice of many (see photo), and marketers have to realize this and leverage it.
Web 1.0 – everything happens on my site
Web 2.0 – let’s open ourselves up to create communities on their terms and let us provide the platform

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