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Uncategorized

Great Viral Marketing Example

By William Bakker | 03.30.05 | Comment?

Expedia Canada has a promotion that’s great example of a smart way to increase their marketing intelligence. They’re running a contest where consumers can win a trip they build themselves. In the meantime of course, Expedia learns about the individual preferences so they can personalize and target future communications. They also have a clever way to grow their database by encouraging people to invite their friends to enter the contest. Well done, and I’ll forgive them for the Flash.

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