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Google eyetracking study; organic matters

By William Bakker | 03.09.05 | Comment?

An interesting eyetracking study was conducted about Google’s result page. The results are predictable but that doesn’t make it less interesting. Anything below the 5th position in the organic rankings receives less than 50% visibility. That was also the fold by the way. The top sponsored ad receives 50%, down to 10% for the 5th spot and below. Focussing on organic remains important.

The map indicating where users viewed the web page is also interesting. Maybe just because I’m jealous I haven’t been able to this for any of our websites yet. But I’m going to work on it.

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