Microsoft launched its long awaited Search today by adding the beta search to the MSN homepage. Another move in the Search Engine chess game (I’m going to stop calling it wars, because that’s where people die in).
It’s exciting and frustrating all together. Competition is good. It sparks innovation and could drive prices for Search Engine Marketing down. But it also gives us a whole new Search Engine to optimize for and SEM ads to manage if MSN gain market share over Google.
