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Travel & Tourism

Japanese Tourism Authority: Smart, smart, smart

By William Bakker | 01.12.05 | Comment?

The Japanese Tourism Authority is going to lend selected Tourist a PDA loaded with travel information and translation services. This is part of a campaign to promote Japan among Tourists who are intimidated by the Japanese language and high prices.

I think this is a very smart thing to do. Planning doesn’t stop when a trip begins and this is a perfect vehicle for cross-sell and up-sell during a consumer

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