TravelCanada launched a redesigned website recently (they didn’t have to announce it in their URL though). I like the new site much better, but that says more about what I thought of the old one. During my analysis I came across something that illustrates the importance of Information Architecture and importance of attention to details.

On the homepage, there is an Activities and an Attractions category.

On the BC Main page there’s only an Attractions category. And the first item is also called Attractions.

When following the Attractions link, you land on a page called Activities(!), followed by a tageline called Attractions in British Columbia.

Seems like there’s a bit of confusion between what an Attraction and an Activity is. Inconsistencies like this can cause a Users mental model to break, resulting in a bad User Experience.