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I would add to that list that ‘traditional’ agencies often lack the culture necessary to really make social media (or digital for that matter) work.

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And at Think! Social Media we can add a specialized focus on the travel, tourism and hospitality industry as well. This industry isn’t easy to figure out and you need to understand the specifics in order to deliver real value to your clients.

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Jeremiah also identifies some weaknesses boutique agencies can have:

Despite their strengths, Social Media Boutiques have weakenesses. They are often unable to scale as engagement is difficult to roll out to all product units and around the globe, are quickly finding that traditional agencies are catching up by training staff (see how Edelman has an internal black belt education program) and often lack the ability to achieve an integrated marketing approach.

At Think! we’re already rapidly expanding to offer full digital services with integrated social media. We’re achieving this though great partnerships (including ‘traditional’ agencies) and by acquiring new talent, here in Vancouver, but also around the world.

It’s safe to say that 2011 will be very exciting.