The end of the year is approaching fast. And as you start to look towards the new year let me ask you what your plans are for your social media in 2014?

Social Media has become an important part of the DMO marketing mix and it’s time to take a serious approach. At the moment there’s a lot of good work happening but most of it is approached in an ad-hoc or intuitive way. In order to bring your marketing to the next level it’s time to create a plan. We see the best results from clients who have spent the time to create a plan for social media activities and with 2014 approaching fast, why not create one now?

At the bare minimum, set specific goals for 2014 and assign some budget and human resources against it. Then identify specific activities throughout the year to achieve those. Some will be year-round, other will be time-based (campaigns). Set specific targets for each so you can track progress. Then evaluate your progress every quarter and make adjustments where needed.

Even with a simple plan, you’ll find you will spend your energy much more efficient because you’re focussed. As an agency we appreciate it as well because we can help you build the plan and plan our activities throughout the year instead of focussing on one-off projects.

Just drop us a note and we’ll get you started.