Internet, Marketing, tourism bc

Tourism BC 2010 Online Olympics activities: #10 – Content is King

By William Bakker | 02.25.10 | 2 Comments

When somebody is interested and inspired in British Columbia as a result of the games, we’d like to the person to start the planning process. And in the planning process, content is King, and details matter.

Over the last few years, our product management and content teams have done an incredible job of turning HelloBC.com into an in-depth travel planning resource. HelloBC contains information for over 100 different activity categories in 6 regions. But that wasn’t enough. Our website users told us they need more information at the community level in order to make the decision to visit.

The 139 communities with in-depth content

Over the last 18 months, our content team, lead by our content Queen Mikala (also part-time indie rock groupie guru) has completed a monumental task by creating in-depth information for 139 communities across the province before the start of the games. In strong collaboration with of our regional and community partners, our writers visited 139 communities across the province, meeting with local stakeholders, touring the community and creating in depth information for HelloBC.com.

Long tail content: dining in Klemtu

The result is unprecedented. Thousands of pages of content; whether you’re interested in Cat-Skiing near Kaslo, Kermode Bear-Watching in Klemtu, mining tours in Trail, Aboriginal & Cultural experiences in Kamloops or visiting farms & Orchards near Harrison Hot Springs, the information is all there on HelloBC.

Anybody interested in BC as a result of the games will have all the information to create their BC vacation.

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